How we migrated 7 different departments into Claude for Nature Baby

An organic baby brand selling across New Zealand, Australia and the UK had Claude seats and almost nothing to show for them. Seven departments, from finance to the shop floor, now run their day-to-day work through a skills library they own, and a weekly eval keeps it getting better.

What they were paying for

Nature Baby is a premium organic baby brand: clothing, nursery and care, sold across three markets on Microsoft 365, SharePoint, Shopify and a retail warehouse called Zentempo. The company had bought Claude seats. Like most teams that do, a couple of people got good at it and nobody could say whether it was doing anything.

The first thing we did was switch on the usage data. In the first week it showed that eight of thirteen seats had been opened, one person was two thirds of the usage, and five of the eight active people had used it on exactly one day. That is not a training problem. Nothing had been built, so everyone started from a blank box and got a different answer.

What we installed

Two things land in their Claude organisation, both set up once by their admin, the same two we install for every business on the AI Operating System. A plugin that puts the team's workflows on every seat as skills, and a Brain connector that sits in the connector list next to Shopify and Xero. Those connect Claude to their systems. The Brain connects it to the company: how they actually run, what a trade pack is, which report the board reads.

The skills

Forty-five of those are in the library we maintain, and five more the team wrote themselves and run every day. The library is written from watching the team, not from a workshop. The person who does the job runs it once with a capture skill watching, and the method comes out as a skill file: the steps, the systems, the checks, and what to do when Zentempo times out.

sales-reconciliation

Finance · month end

Ran for the first time on 3 September: thirty steps across Zentempo and Xero, zero failures. The first month-end skill to fire, and the one their finance lead had been doing by hand.

ZentempoXeroExcel

outlook-email-triage

Product · every working day

Their head of product opens with it every morning. The weekly sales report follows on Monday. That is what a habit looks like in the telemetry: the same skill, the same seat, the same hour.

OutlookSharePointAsana

agent-commission-report

Finance · captured, then fixed

The finance lead ran the monthly agency commission workbook once, with a capture skill watching. The review before it shipped found two defects nobody had seen: a check column that is zero by construction, and a match key that can silently double one agent's base. Both are now in the skill.

XeroExcelSharePoint

The rest cover a whole retail year: the season critical path, trim ordering, landed-cost allocation, the board report, Klaviyo reporting, the sell-through report, print performance, staff onboarding. Each one reads from the systems it needs, and nothing else.

ZentempoOnTempoShopifyXeroKlaviyoAirtableOutlookSharePointExcelTeamsOneDriveAsana

Seven departments, one library

Each department got the skills for its own jobs and the connections those jobs need, and nothing else. The finance seats reach Xero; the design seats do not.

Finance	Month-end reconciliation, agency commissions, freight and 3PL charges	XeroZentempoExcel
Product	Email triage, the season critical path, trim ordering	OutlookSharePointAirtable
Merchandising	Sell-through, promo planning, stock on hand	ZentempoExcel
Marketing	Klaviyo reporting, web analytics, new-release performance	KlaviyoShopify
Design and print	Pantone recolours, colourway batches, the print library	SharePointOneDrive
Logistics	Inwards and shipping, cross-dock tracking, the shipment schedule	OnTempoExcelOutlook
Leadership	The board report, the executive summary, store KPI targets	ZentempoTeamsExcel

What the loop found

Every week a judge reads the telemetry and writes the eval: what loaded, what failed, what nobody touched, and what to change. It opens the pull request itself. A person merges it, and the next release reaches every seat.

One finding from the 7 September eval. Queries against the Zentempo warehouse that described the table first failed fast on 21 of 200 requests. Queries that skipped that one call failed on 37 of 112, three times the rate for skipping a 300 millisecond step. The reporting skill now makes it mandatory. That is the kind of thing nobody notices while doing the work and something reading it cold cannot miss.

Another, smaller. The documents skill was barely loading. Its description was rewritten on 1 September in the words people actually type. A week later it was the most loaded skill in the library, from six seats.

What Nature Baby owns

One repository, in their name. In it: the skills library, the wiki of the operation, the connectors to OnTempo and Zentempo, the outcome register, and every weekly eval since August. Versioned like software, owned by the company, in their tenant. Models will change and staff will move on. The library keeps compounding, and a competitor can buy the same Claude seats but not the architecture built around how this team works.

The custom development underneath

Some workflows need more than a skill file before Claude can run them, so alongside the library we did the custom development necessary to enable them. Two pieces did most of the work. A custom flat lay image generation process, so the product and marketing teams turn a garment into a finished flat lay image from inside Claude rather than through a photographer and a retoucher. And a VPS that connects their legacy database to Claude, so the operational data that used to live in OnTempo, reachable only by a person clicking through it, can now be queried in plain English from any seat. A second connector does the same for the Zentempo warehouse. Before the library existed, the operations lead reported the weekly shipment process going from a full day to about an hour on the back of that database connection.

Could this be your team?

If you are paying for Claude your team barely uses, or your best person's way of working lives only in their head, this is the problem we solve. We start with a free AI Opportunity Audit: enter your company, connect the tools you already pay for, and see your three biggest opportunities mapped before you spend a dollar.

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